TraverseCONNECT is a regional economic development organization charged with creating and implementing a clear and comprehensive economic development strategy for the Grand Traverse region. TraverseCONNECT drives economic development efforts, oversees business development initiatives and works with partner organizations  across the region on significant community initiatives.

TraverseCONNECT is a public/private partnership built upon private sector leadership, support from local government, and coordination among nonprofits. Financial investment and active participation from leading private sector businesses is the cornerstone of our strategy. Those efforts are enhanced with support from nonprofit organizations and direct ongoing investment from the public sector, including counties, townships, cities and villages throughout the Grand Traverse area.  

TraverseCONNECT creates tangible and measurable benefits for our regional economy by implementing a comprehensive set of economic development programs and resources including:

    • Business expansion and retention strategies for local companies including talent development and attraction efforts to help draw skilled workers, and increasing availability and awareness of investment capital sources.  
    • Confidential and comprehensive business support services including leadership and employee development programming, legislative advocacy, and strategic business-to-business connection opportunities to help strengthen local companies.
  • A focused business attraction strategy that builds upon the widespread recognition of our region as a vacation, conference and event destination to educate visitors on the attractiveness and benefits of moving their business operations here, or launching new initiatives in the Grand Traverse region.

TraverseCONNECT is committed to a pro-active approach to community and economic development that raises our standard of living, bolsters local job and career opportunities and fosters an effective and broadly supported regional economic development strategy.

Read the TraverseCONNECT 2020 Strategic Plan which outlines a detailed plan for the organization’s new direction and approach to economic development.

Watch a video about the new TraverseCONNECT here.

Read more about the new TraverseCONNECT here from the Traverse City Business News.


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